The P’s of the Marketing Mix in 2021

We’re all familiar with the 5 P’s of marketing: Product, Price, Promotion, Place, People. But are they still relevant in 2021? The world’s changed a lot since the marketing mix was first mentioned in the 1940s. The same strategies don’t always work for Millennials and Gen Zers. What if the 5 P’s are now 4 P’s..?

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